Tom of Finland is a musical written by Tuomas Parkkinen and composed by Jussi Vahvaselkä and Jori Roosberg about Touko Laaksonen, his art and worldview, joy and pride.
As a graphic designer and marketing assistant at Hämeenlinna Theatre, I designed the official programme and merchandise for the Tom of Finland musical, directly driving ticket sales. My responsibilities also included designing the layout for the Theatre’s autumn seasonal programme.